It’s useful to be aware of the top social media platforms at the moment, whether you’re an experienced social media marketer, a marketer trying to get started with social media marketing, or a business owner looking to use social media. By doing this, you’ll be able to engage with the relevant individuals, increase the reach of your business on social media, and accomplish your social media objectives.
Without ever leaving their preferred site, social media users may find all the information they require, from news to lifestyle advice, decision-making to product research.
We investigated and gathered data about the best social media platforms for 2022 in order to make things simpler for you. You’ll recognize some of them, while others may sound unfamiliar. To discover more about the social media sites that might be ideal for you, we advise going through this list.
1. Facebook
Founded in 2004
2.9 billion active users each month
Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes are the company’s founders.
$86 billion in revenue (2022)
Facebook is he most popular social media platform which is used by over two billion people each month. This indicates that approximately 36.9% of people on the planet use Facebook. If you want to have a presence on social media, Facebook is a reasonably secure pick because more than 200 million businesses (mainly small businesses) utilize its capabilities and more than seven million marketers actively promote their business there.
Facebook is simple to use because practically all content formats, including text, photos, video material, and Stories, function well there.
Financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses are among the top industries on Facebook.
2. YouTube
Launched in 2005.
2.2 billion monthly active users
Jawed Karim, Steve Chen, and Chad Hurley are the founders.
$28.8 billion in revenue (2022)
YouTube is a video-sharing website where users watch billions of hours of video each day. In addition to being the second largest social media site, YouTube is frequently referred to as the second largest search engine after Google, its parent company.
3. WhatsApp
Founded in 2009
Headquarter: Menlo Park, California
2 billion monthly active users
Founders: Jan Koum and Brian Acton
Revenue: $5.5 billion, as of 2022
People use WhatsApp, a messaging service, in more than 180 different countries. Initially, WhatsApp was primarily used by users to text their relatives and friends. People gradually began contacting companies using WhatsApp.
Businesses may offer customer service and update clients on their purchases using WhatsApp’s business platform.
4. Instagram
Founded in 2010
2 billion monthly active users
Founders: Mike Krieger and Kevin Systrom
$24 billion in revenue (2022)
Instagram, as a visual platform, is ideal for showcasing your products or services through photos or videos. On the app, you can share a variety of content, including photos, videos, Stories, reels, and live videos.
5. WeChat
Launched in January of 2011
Developer: Tencent, Allen Zhang
Type: Mobile app
one of China’s largest technology firms WeChat, like WhatsApp and Messenger, began as a messaging app but has since evolved into an all-in-one platform. Users can shop online, pay bills, buy groceries, transfer money, make reservations, book taxis, and more in addition to messaging and calling.
6. TikTok
Founded in 2016
Administrative center: Culver City, California
1 billion active users each month
Founders: Zhang Yiming, Toutiao, and ByteDance Ltd.
income of $11 billion (2022)
TikTok allows users to create and share videos ranging in length from 15 to 60 seconds, and the app includes a plethora of sound effects, music snippets, and filters to enhance and enhance the videos. There are videos for almost every interest, ranging from lip-syncs, dancing, and challenges to DIY tricks and make-up tutorials.
7. Facebook Messenger
Founded in 2011
Administrative center: 1 Hacker Way, Menlo Park, CA 94025, USA.
999.8 million active users each month
Messenger was previously a Facebook feature, but since 2011, it has been a standalone app with expanded features. Businesses can use it to advertise, build chatbots, send newsletters, and more. These features have provided businesses with a plethora of new opportunities to engage and connect with their customers.
Which social media to use?
Today, there are many social media platforms available to marketers, and which ones you choose to use can have a significant impact on the success of your social media marketing. The network you utilize can be influenced by a number of factors, including your industry, audience, and brand.
Are you ready to get the best social media platforms ? Contact us today to develop a strategy that will work for you.
